Website Redesign · Medical Practice
Palmetto Cardiology
A redesigned website for an independent Rock Hill cardiology practice, built so patients meet their doctor, understand their heart, and walk in prepared.
The problem
Dr. Harry Hicklin has cared for hearts in Rock Hill for 36 years and owns his own practice, which means the cardiologist who reads your test is the one who explains it. The redesign had to tell that story, earn a nervous new patient's trust, answer the questions they bring home from a diagnosis, and make it easy to call, find the office, and arrive with paperwork done.
The solution
The new site leads with the doctor rather than the building: his story, his years in the community, and why a practice he owns works differently. Two facts patients most need sit in a banner right under it: same-day appointments, and no referral required. A Heart Health section organises patient education into tabs for conditions, tests and procedures, prevention and risk factors, medications, and when to seek care, all in plain language, with a clear chest-pain warning to call 911 above everything. New-patient forms are ready to print at home. The contact page shows live open or closed status against office hours, gives directions by local landmarks, and only loads the Google map when a visitor asks for it, so nobody's visit is shared with Google by default.
The outcome
A calm, trustworthy front door for Palmetto Cardiology of York County, with the practice's story, its patient education, and its intake paperwork all in one place.
Under the hood
- Website redesign
- Tabbed patient education
- Printable intake forms
- Live office-hours status
- Privacy-first map embed
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