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Website Modernization · Loyalty App

Braeloch Brewing

A modernized brewery website paired with a full-stack loyalty app — where staff update events and message customers in minutes, no code required.

Modernized Braeloch Brewing website: 'Welcome to your third place' hero over the string-lit 1903 trolley barn, with What's on Tap and Order Take-Out actionsBraeloch Rewards app: My Rewards screen with a redeemable 15% off merch perk, 20-visit milestone progress, and redemption history
Braeloch Brewing homepage on desktop: 'Welcome to your third place' hero over the string-lit beer garden of the 1903 trolley barn, with What's on Tap and Order Take-Out calls to action
What's on Tap page on desktop: a grid of tap cards — New England IPA, Belgian pale ale, honey golden ale, Vienna lager, and more — each with ABV, style, and availability

The problem

A great taproom deserves better than a static, hard-to-update site. Events and specials lived in social posts and word of mouth, there was no direct line to regulars, and every website change needed a developer.

The solution

b2Squared modernized the Braeloch Brewing website and built a full-stack loyalty application alongside it. Customers track visit milestones, unlock and redeem perks (like 15% off merch or a brewery tour), browse upcoming events, and receive messages about specials straight from the taproom. On the other side of the counter, it's built for employees: staff update events and send customer messages — new releases, weekend specials, live music — through a simple interface anyone on the team can use.

The outcome

A live, modern website and a connected rewards app that turn casual visitors into regulars — and put daily updates in the staff's hands instead of a developer's queue.

Under the hood

  • Website modernization
  • Full-stack loyalty platform
  • Visit milestones & rewards
  • Customer messaging
  • Staff-friendly admin

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